Adam Luptak
WorkMINI Carfun Calculator
July 2008
The MINI Carfun Calculator was a Flash microsite aimed at determining your car's “carfun footprint” - a combination of how environmentally friendly your car is and how much fun it is to drive. In addition to living on the microsite, the entire experience was also continued into a progressively loaded banner ad.
Roles
Design - 3D Modeling
Responsible for modeling the form of the calculator, which while primarily presented straight-on (to mirror the shape of the MINI logo) would also need to be elegantly shaped throughout, to be seen during the rotation and appear like a physical object that could be held.
Motion - 3D Animation
Responsible for the 3D animation of the device, as it spun, expanded its wings, and swiveled and locked its display screen.
Development - AS2
Assisted with the final touches of development, particularly tying together the UI following the results presentation.